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About Us

No one should have to take on the burden of depression alone. Talk About Depression focuses on connecting people to resources to make things better.

Our Story

After receiving a troubling text from a friend, our founder realized that there are too few online tools that support the friends and family of those in crisis. It wasn’t long before an idea materialized, using the same approach 9-1-1 operators use when receiving a suicide-related call and turning it into an online resource.

Our assessment is a confidential, online evaluation that gives you both resources and right-now help. We realize that our approach is a little different; it’s because we need to show up in new ways to help people understand how to better cope with depression. Here’s the thing: There is no lack of people talking about depression, suicide, and other mental health obstacles. But we know that there needs to be more tools available when needed.

TAD’s Mission & Vision

Talk About Depression is a non-profit transforming how we talk about depression and suicide. We empower people with tools, resources, and conversations to change the way we talk to friends about mental health.

We envision a world where mental health is handled free of stigma, embarrassment, or shame.

Our Team

Talk About Depression Dr. Kathy Platoni

Dr. Kathy Platoni


Dr. Platoni is a nationally renowned expert in the treatment of PTSD for our veterans. She has served for three decades as a clinical psychologist as well as a U.S. Army Officer, retiring as a full Colonel after four wartime deployments. Dr. Platoni has developed combat stress control, debriefing, and crisis management programs used throughout the U.S Army, which are also being applied to our approach to getting help to those experiencing depression and considering suicide.

Ben Greiner

CEO & Founder

Ben is a professional athlete and entrepreneur, founding the Mental Health Communication Project Co., a non-profit organization that is changing the way we communicate about mental health and depression. Ben is driven to create social change and helping end the stigma of these illnesses, and TAD is a big step forward in doing so.

Talk About Depression Jack Macnee

Jack Macnee


With a robust background in economics, Jack is responsible for all things finance with TAD. He is also a professional hockey player who has seen first-hand how depression and suicide can impede the success of someone’s life and is passionate about helping change the narrative of how we discuss mental health.

Talk About Depression Zeb Carlson

Zeb Carlson


Zeb works with mission-driven organizations to help with content planning, events, and donor experience and helps TAD with copywriting and marketing planning. After growing up in South Dakota and spending time on the west coast, he’s stoked to now call Minnesota home. As a queer-identified CIS male who lives with depression, he’s always curious to help others find ways to improve their lives.

We need your support.

With 1 in 5 Americans experiencing mental illness and our country in a suicide crisis, improving access to care is essential. We’re raising money to help launch our online assessment, a vital tool to help families and those in crisis find help in a cloudy time.

This information is not a substitute for professional help. If you know someone is in danger please dial 911 or Text 741741 or call the National Suicide Helpline at 1-800-273-8255.